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Camila
Carrillo
FEATURED SPEC WORK
New Balance: For the Lives we Live.
FILM, OOH, BRAND ACTIVATION, SOCIAL
Every day, we pass strangers carrying the weight of their own highs and lows. No two lives look the same, but they all move forward, and New Balance is built to move with them. This repositioning campaign aligns New Balance as the brand consumers can trust for both expression and utility.
OOH, BRAND ACTIVATION, SOCIAL
Growing up was never supposed to mean growing dull. This campaign repositions Crayola as a brand for every stage of life, celebrating the belief that creativity never gets old. The visual identity pulls from the bright colors and playful energy of childhood, reimagined through a bold, handcrafted aesthetic that feels fresh and not too grown-up.
FILM, OOH, BRAND ACTIVATION, SOCIAL
A good song doesn't just take you back. It rewinds the moment. Hit Rewind recognizes Spotify as a personal archive -- songs tied to that boy, that summer, that trip, that memory. This campaign is built on user behaviors, the nostalgic feeling and indie aesthetic Gen Z and Millennials remember all too well, and invites them to replay and relive.
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