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Camila
Carrillo
FEATURED WORKS
New Balance: For the Lives we Live.
FILM, OOH, BRAND ACTIVATION, SOCIAL
Every day, we pass strangers carrying the weight of their own highs and lows. No two lives look the same, but they all move forward, and New Balance is built to move with them. This repositioning campaign aligns New Balance as the brand consumers can trust for expression and utility.
Crayola: Creativity Never Gets Old
OOH, BRAND ACTIVATION, SOCIAL
We grow older, but the urge to create stays loud. This campaign repositions Crayola as a brand for every age, honoring adults who still reach for color and make space for imagination in real life. Because growing up shouldn’t mean growing dull.
Spotify: Hit Rewind
FILM, OOH, BRAND ACTIVATION, SOCIAL
A good song can take you back. Why? Because we don’t keep our memories in photo albums anymore. We keep them in playlists. Hit Rewind recognizes Spotify as a personal archive -- songs tied to that boy, that summer, that trip, that memory. This campaign is built on the nostalgic feeling Gen-Z and Millennials know all too well, and invites them to replay and relive.
Uber: Don't Call it Yet
OOH, BRAND ACTIVATION, SOCIAL
The night is young, and the streets are begging you to stay out. "Don’t Call It Yet" builds brand loyalty and urges Gen-Z to stay present, make memories, and savor the midnight hours -- Uber will be there when it's finally time to go.
AMC Theaters: Join the Club
OOH, BRAND ACTIVATION, SOCIAL
The night is young, and the streets are begging you to stay out. "Don’t Call It Yet" builds brand loyalty and urges Gen-Z to stay present, make memories, and savor the midnight hours - because Uber will be there when it's finally time to go.
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