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Camila
Carrillo
FEATURED SPEC WORK
New Balance: For the Lives we Live.
FILM, OOH, BRAND ACTIVATION, SOCIAL
Every day, we pass strangers carrying the weight of their own highs and lows. No two lives look the same, but they all move forward, and New Balance is built to move with them. This repositioning campaign aligns New Balance as the brand consumers can trust for expression and utility.
FILM, OOH, BRAND ACTIVATION, SOCIAL
A good song doesn't just take you back. It rewinds the moment. We don’t keep our memories in photo albums anymore; they're kept in playlists. Hit Rewind recognizes Spotify as a personal archive -- songs tied to that boy, that summer, that trip, that memory. This campaign is built on the nostalgic feeling and indie aesthetic Gen Z and Millennials remember all too well, and invites them to replay and relive.
OOH, BRAND ACTIVATION, SOCIAL
Growing up was never supposed to mean growing dull. This campaign repositions Crayola as a brand for every stage of life, celebrating the belief that creativity never gets old. The visual identity pulls from the bright colors and playful energy of childhood, reimagined through a bold, handcrafted aesthetic that feels fresh and not too grown-up.
Uber: Don't Call it Yet
OOH, BRAND ACTIVATION, SOCIAL
The night is young, and the streets are begging you to stay out. "Don’t Call It Yet" builds brand loyalty and urges Gen-Z to stay present, make memories, and savor the midnight hours -- Uber will be there when it's finally time to go.
AMC Theaters: Join the Club
OOH, BRAND ACTIVATION, SOCIAL
The night is young, and the streets are begging you to stay out. "Don’t Call It Yet" builds brand loyalty and urges Gen-Z to stay present, make memories, and savor the midnight hours - because Uber will be there when it's finally time to go.
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