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Crayola: Creativity Never Gets Old

OOH, Brand Activation, Influencer Activation, Social

Growing up was never supposed to mean growing dull. This campaign repositions Crayola as a brand for every stage of life, celebrating the belief that creativity never gets old. The visual identity pulls from the bright colors and playful energy of childhood, reimagined through a bold, handcrafted aesthetic that feels fresh and not too grown up.

OOH

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Brand Activation

in collaboration with MoMA—an institution that celebrates the full spectrum of art without limits—Crayola x MoMA introduces a product line inspired by Creativity Never Gets Old, allowing people to embody, take part in, and learn about the limitless, ageless nature of creativity. The collection includes sticker packs, collage kits, a tote bag, and a special coffee table book highlighting the lives and works of MoMA artists who started later in life.

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Crayola brings a larger-than-life coloring wall to Wall Street, turning lunch breaks into moments of imagination.

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Social

A DIY social series inviting Crayola adults to make their space cooler by leaning into their inner whimsy... using Crayola products, of course.

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