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Crayola: Creativity Never Gets Old

OOH, Brand Activation, Influencer Activation, Social

Growing up was never supposed to mean growing dull. This campaign repositions Crayola as a brand for every stage of life, celebrating the belief that creativity never gets old. The visual identity pulls from the bright colors and playful energy of childhood, reimagined through a bold, handcrafted aesthetic that feels fresh and not too grown up.

OOH

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Brand Activation

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An activation on mobile and desktop apps, allowing users to create playlists that capture this very moment in time. The mood. The vibes. The memories. The fun part? Their time capsule playlists will be locked for a full year. Allowing them to rewind, replay, and relive 365 days from now.

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Social

Spotify sits down with the world's biggest artists to find out what their most iconic songs really sound like... to them. We ask, "Where were you when you wrote it?" or "What does it take you back to?" Showing audiences that music takes everyone back.

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