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New Balance: For the Lives we Live
Film, OOH, Brand Activation, Social
No two lives look the same, but they all move forward, and New Balance is built to move with them. This repositioning campaign aligns New Balance as the brand consumers can trust for expression and utility, not just one over the other.
OOH
Brand Activation
A city-wide pop-up moving through every borough, fixing up the New Balance shoes you own, because they’re made to last through the lives we all live.
An exhibition that turns everyday sneakers into symbols of work, grit, and motion, showcasing the people who wear them - with guerrilla marketing posters plastered around the city to advertise the event.
Social
A social series called "Day in the Real Life," spotlighting everyday people - fishmongers, cab drivers, bodega clerks - celebrating community and the beauty of ordinary routines, as a counterpoint to the overly polished influencer lifestyle.
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