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VRBO: Sounds like a Girls Trip.

OOH, Brand Activation, Social
 

Girls don’t take trips. They take Girls Trips. And yes, there’s a difference. A Girls Trip starts with a reason, whether it's big, small, overdue, or completely unexpected. A group chat gets made, a spreadsheet appears, and suddenly it’s happening. This campaign puts the reason front and center, whatever it is, because every Girls Trip starts with one. The women lead the moment, while the VRBO house they chose sits proudly in the background, ready for everything that comes next.

OOH

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OOH

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Brand Activation

A free borough-to-borough cobbler pop-up, giving the New Balances that have been with you through everything an extended life. 

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An exhibition that reframes everyday sneakers as artifacts of work, grit, and motion - worn by real New Yorkers whose stories are projected onto the gallery walls. Guerrilla posters around the city spark curiosity and build buzz ahead of launch.

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Social

A social series called "Day in the Real Life," spotlighting everyday people - fishmongers, cab drivers, bodega clerks - celebrating community and the beauty of ordinary routines, as a counterpoint to the overly polished influencer lifestyle.

Proof of Concept, maybe? 👀

Does a sneaker campaign actually work if it doesn't influence your best friend to purchase a pair? I think not.

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