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VRBO: Sounds like a Girls Trip.
OOH, Brand Activation, Social
Girls don’t take trips. They take Girls Trips. And yes, there’s a difference. A Girls Trip starts with a reason, whether it's big, small, overdue, or completely unexpected. This campaign puts the reason front and center, whatever it is. The women lead the moment, while the VRBO house they chose sits proudly in the background, ready for everything that comes next.
OOH
Brand Activation
Airport pop-up photo booths celebrating any and all girls trips that have "made it out of the group chat."
The first annual Vrbo Girls Trip Report. Every year, Vrbo will publish a real, data-driven report on the state of the Girls Trip on their blog, The Magazine. A look at the most popular reasons. the most popular destinations, the most booked house types.
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