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Camila
Carrillo
Spotify: Hit Rewind
Film, OOH, Brand Activation, Social
A good song doesn't just take you back. It rewinds the moment. We don’t keep our memories in photo albums anymore; they're kept in playlists. Hit Rewind recognizes Spotify as a personal archive -- songs tied to that boy, that summer, that trip, that memory. This campaign is built on the nostalgic feeling and indie aesthetic Gen-Z and Millennials remember all too well, and invites them to replay and relive.
OOH
Brand Activation
A glass box pop-up placed in front of picturesque backdrops, allowing friends to pose for the moment and tag it with the song that will rewind them back to the memory for years to come.
An activation on mobile and desktop apps, allowing users to create playlists that capture this very moment in time. The mood. The vibes. The memories. The fun part? Their time capsule playlists will be locked for a full year. Allowing them to rewind, replay, and relive 365 days from now.
Social
Spotify sits down with the world's biggest artists to find out what their most iconic songs really sound like... to them. We ask, "Where were you when you wrote it?" or "What does it take you back to?" Showing audiences that music takes everyone back.
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