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Camila
Carrillo
Uber: Don't Call it Yet
OOH, Brand Activation, Social
"Don’t Call It Yet" builds brand loyalty and urges Gen-Z to stay present, make memories, and savor the night - because Uber will always be there when it’s finally time to go.
OOH
Brand Activation
A guerrilla rollout across major cities using spray-chalk sidewalk messages and street stickers that double as limited-edition merch. We’ll reach Gen Z right where the message matters most - out in the world, living their nights before calling it.
To celebrate everyone who stayed out a little longer, Uber will host a surprise pop-up concert in Times Square. One hour before beginning, the secret location will appear in-app as Uber users begin calling their rides home - a reward for those who"didn’t call it."
Socials
Our take on Fan Fics, specifically, about where the night could go if you "don't call it yet."
Credits
Art Director / Strategist: Camila Carrillo
Copywriter / Strategist: Jake Moskovitz
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