One thing Millennials and Gen Z's have in common is a love for nostalgia. This spec concept encourages users to rewind their best memories, highlighting Spotify’s unique cultural role as a streamable time machine. Through Spotify we have access to the weirdest and nuanced playlists we've ever created. A heartwarming video anchors the concept, tugging at emotions and reminding audiences why their favorite tracks are more than just music — they’re the soundtrack of our lives.